Boosting Visibility for a Property Management Company

Real Estate

About

Our client is a Sacramento-based property management company specializing in residential and multi-family property management services. Despite offering excellent service, their online presence was struggling to attract qualified leads.

Challenge

Low visibility in local search results. Outdated Google Business Profile (GBP). Limited keyword optimization for property management terms. Inconsistent NAP (Name, Address, Phone) citations across directories.

Solution

Improve Google search rankings for local property management keywords. Increase website traffic from potential clients in Sacramento. Boost Google Business Profile engagement (calls, messages, and map clicks).

Strategy

Website Optimization: Conducted keyword research targeting high-traffic property management terms such as "Sacramento property management," "rental property management Sacramento," and "property managers near me." Optimized on-page SEO by enhancing meta descriptions, title tags, and H1 headings. Improved internal linking structure for better crawlability.

Google Business Profile Enhancement: Updated business description with relevant keywords. Added high-quality images showcasing managed properties. Implemented regular post updates promoting services, client success stories, and property listings.

Local Citation Building: Corrected NAP inconsistencies across popular directories such as Yelp, Angi, and Thumbtack. Ensured listings included accurate categories, descriptions, and services offered.

Content Marketing

Developed monthly blog content addressing common property management concerns, including "Tenant Screening Tips," "Landlord Legal Obligations," and "Maximizing Rental Income." Integrated local keywords naturally into blog content for improved relevance.

Review Generation

Encouraged satisfied property owners and tenants to leave positive reviews on Google and Yelp. Responded promptly to reviews to build engagement and trust.

Results

By leveraging strategic SEO enhancements and optimizing local listings, Foundation First successfully elevated the client's online presence, resulting in increased visibility, engagement, and lead generation.

+35%

Organic website traffic

+50%

GBP Boost per Month

+40%

Increase in quality leads

Dolor, a eget elementum, integer nulla volutpat, nunc, sit. Quam iaculis varius mauris magna sem. Egestas sed sed suscipit dolor faucibus dui imperdiet at eget. Tincidunt imperdiet quis hendrerit aliquam feugiat neque cras sed. Dictum quam integer volutpat tellus, faucibus platea. Pulvinar turpis proin faucibus at mauris.